Top-Selling Men’s Supplements to Manufacture in 2025

Men’s health supplements are no longer limited to basic multivitamins. Today, the global male consumer demands targeted, powerful, and natural formulations to support energy, muscle strength, hormone balance, and healthy aging. But there’s a challenge. Many brands don’t know where to begin, or they fail to identify the trending ingredients men are actually searching for.

You may feel overwhelmed by the variety of supplement options, ingredient claims, and market buzz. How do you know which men’s formulas will actually sell in 2025?

The solution is simple. Start with consumer data, global health trends, and ingredient science. In this article, you’ll find the most in-demand supplement categories and ingredients that are shaping men’s health in 2025.

The top-selling supplements for men in 2025 focus on five core benefits: testosterone support, energy & stamina, muscle building, immune health, and prostate care. Consumers are actively seeking products that use natural, clinically-backed ingredients with clear functional claims. Key trending ingredients include ashwagandha, tongkat ali, fenugreek, vitamin D3, magnesium, zinc, and saw palmetto. Supplements in gummy, softgel, or effervescent formats are expected to outperform traditional capsules. Brands that launch targeted formulas under “men’s health” categories—especially with low MOQ options—will gain an edge.

If you want to grow your supplement business in 2025, the men’s health category cannot be ignored. Whether you’re launching a private label or customizing your own formula, understanding what men really need is the first step to success. Let’s explore the top-performing categories and ingredients.

✅ Why Is the Men’s Supplements Market Booming in 2025?

Men’s wellness is no longer just about protein powders and gym memberships.
In 2025, male consumers are driving demand for complete, preventive, and functional health solutions. From young professionals to aging boomers, men are now actively investing in supplements that target stress, heart health, testosterone balance, and even skin vitality.

This shift is powered by rising health awareness, personalized wellness trends, and social acceptance of self-care among men.
Brands that understand these evolving demands—and align with what men actually want—are winning in this expanding space.

✅  According to MarketWatch, the men’s health supplement market is projected to grow at a CAGR of 8.5% through 2025.
✅  Google Trends shows a 120% increase in searches for “best vitamins for men” over the past 2 years.

✅ What Are the Top Men’s Health Concerns in 2025?

Men are paying closer attention to their health than ever before. In 2025, a growing number of male consumers are proactively managing their wellness through supplements. Common health priorities include boosting testosterone levels, increasing daily energy, improving sleep, reducing stress, maintaining lean muscle mass, and preventing age-related decline. These goals are not just about appearance—they reflect a shift toward performance, longevity, and quality of life.

In 2025, the most common health concerns for men include low testosterone, chronic fatigue, reduced muscle mass, prostate problems, and stress-related issues. Consumers are looking for supplements that provide measurable improvements using natural ingredients with minimal side effects.

Men’s health concerns are influenced by age, lifestyle, and regional trends. Here’s a breakdown of top health priorities:

• Rising stress and poor sleep patterns are affecting hormonal balance in men under 40.

• Cardiovascular health is becoming a priority for older men, creating demand for omega-based products.

✅  Over 60% of men aged 30–50 report concerns about declining energy levels.
✅  Supplements that address 2+ concerns (e.g. energy + testosterone) are more likely to be repurchased.

✅ Which Men’s Supplement Types Are Leading the Market in 2025?

Some ingredients consistently rank at the top in B2B orders for men-focused formulas.
In 2025, brands are manufacturing private label products around these fast-moving formulas:

Men’s supplement brands that go beyond the basics are now dominating niche markets like mood support, cognitive performance, and even skincare.

✅  Ashwagandha and saw palmetto remain top-selling ingredients for men’s supplements in Q1 2025.
✅  Gummies are now the #1 preferred dosage form among male consumers under 35, based on Shopify product reviews.

✅ Which Ingredients Are Trending in Men’s Formulas?

Knowing what men want isn’t enough—U need to formulate with ingredients they trust and search for.

The most requested ingredients in 2025 offer clinical backing, clean labels, and visible results.

Top Trending Ingredients for 2025 Men’s Supplements:

    ✅  Tongkat Ali searches hit an all-time high in Q1 2025, fueled by TikTok and fitness trends.

    ✅   Magnesium supplements with L-threonate form are selling 3x faster than standard oxide forms.

✅ What Formats of Men’s Supplements Are Most Popular in 2025?

Men care about effectiveness—but convenience matters just as much. Format affects compliance and repeat purchases.

Gummies are rising in younger males, while capsules and powders dominate fitness and senior demographics.

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• Capsules & Tablets: Still preferred for serious supplement users.

• Gummies: Increasing popularity in men aged 25–35.

• Powders: High demand for sports-focused and hydration blends.

• Liquid Shots: Gaining traction for energy and testosterone support.

          ✅  Brands offering multi-format SKUs (e.g., both capsules and gummies) report up to 15% higher total revenue per product.

          ✅   Gummy supplements now make up 25% of men’s supplement sales for brands targeting Gen Z and millennials.

✅ How to Position Private Label Men’s Supplements for Success?

Selling to men requires more than function—it demands identity-driven branding and transparency.

Position your brand as bold, trustworthy, and science-backed. Avoid vague wellness claims.

Effective brand positioning includes:

• Masculine packaging with clean lines.

• Highlighting “clinically tested” ingredients.

• Social proof: reviews, influencer partnerships, certifications.

• Clear benefit statements like “support muscle growth” or “boost energy levels.”

        ✅  Men are 2x more likely to choose a supplement if the label includes performance-related benefits rather than generic wellness claims.

        ✅  Private label brands that market toward masculinity and performance outperform gender-neutral brands in men’s categories.

✅ Why Choose Shandong Health Biotech as Your Manufacturer?

Health Biotech specializes in private label supplement manufacturing for male-focused brands worldwide.
Whether you’re launching a new line or expanding an existing brand, U can count on:

• ✅ Low MOQ starting from 1,000 bottles

• ✅ Over 100 stock formulas for men’s health

• ✅ Custom formulation and OEM/ODM service

• ✅ Export-ready production with certifications

• ✅ Fast lead times and professional support

Let your brand lead the men’s health market in 2025—with formulas that deliver real results and packaging that builds trust.

✅  FeelShine Healthcare supports over 50 men’s health supplement brands across North America, Southeast Asia, and the EU.
✅  92% of repeat customers say FeelShine’s R&D and fast delivery helped grow their brand faster.

The men’s supplement market in 2025 is packed with opportunity—if U know where to focus. From testosterone boosters to sleep and stress support, these top-selling products offer both strong demand and excellent private label potential.

Ready to capture your share of this growing market? Start with a trusted manufacturer that understands what modern men want. With low MOQ options, trending ingredients, and flexible packaging formats, U can launch a winning supplement brand this year.